Shot in Hollygrove in New Orleans, the “Ball" music video features cameo appearances of Rico Love, Trae, Mack Maine, Birdman, T.I.'s sons as well as T.I. and Lil Wayne.
For the treatment and animation on this video I helped to explore many different styles for the animation look, we landed on a black and white sketch style that contrasted the beautiful 16mm color film transfer but didn’t overpower it. Then we rotoscoped elements in the video in order to draw the eye of the viewer around the screen, or draw attention to a particular person or object.
Client: Atlantic Records
Director: Marc Klasfeld
Production Company: Rockhard
Motion Studio: Super77
Producer: Rainer Ziehm
Project Coordinator: Sara Santillan
Creative Director: Nate Reese, Sean Conner
Animation: Nate Reese, Chris Meister, Andrew Mark, Scott Ulliman, Chavilah Bennett