A series of short video ads for ROOT insurance.

‍For each video I was given a theme and script, from that I got to storyboard scenarios illustrating how other insurance companies take advantage of customers and how ROOT insurance is different!

‍For the overall look I created light-hearted line illustrations using the ROOT insurance brand colors. In the animation phase I brought the flat illustrations to life by dramatically pushing the variation in line width to make objects in the scenes appear dimensional, then I used camera moves to give the viewer the feeling of flying through scenes.